Susrut Eye Hospital
Project Dates: March 2023
A strategic branding campaign celebrating 27 years of excellence in eye care.
Industry
Eye Foundation & Research Centre
Year
2023
Services
Development, Branding
Context
To commemorate 27 years of excellence in eye care, Susrut Eye Hospital launched a special branding campaign that celebrated its legacy of trust, innovation, and compassionate healthcare. The campaign aimed to honor the hospital’s remarkable journey while strengthening its emotional connection with patients and reinforcing its position as one of the region’s leading eye care institutions. The creative direction focused on blending modern healthcare communication with the hospital’s long-standing reputation and values.
Objectives
- Celebrate the hospital's 27-year milestone with a memorable visual campaign.
- Strengthen brand recognition through impactful and consistent creative communication.
- Build trust by highlighting the hospital's legacy, expertise, and patient-centric approach.
- Increase engagement across digital and print marketing platforms.
- Create premium, healthcare-focused visuals that communicate professionalism, care, and innovation.
What we did
For this anniversary campaign, we developed a comprehensive creative branding solution that maintained consistency across every communication touchpoint.
- Creative campaign concept and visual direction
- Anniversary branding and key visual design
- Social media campaign creatives
- Print advertisements and promotional materials
- Outdoor branding and marketing collateral
- Healthcare-focused graphic design with premium layouts
- Typography, color styling, and brand consistency
- Digital marketing creatives optimized for audience engagement
