Bishnupur Mela 2020
Project Dates: December 2020
Digital Work for Bishnupur Mela 2020 project
Industry
Bishnupur Mela Committee, District Administration of Bankura and the Government of West Bengal
Year
2020
Services
Development, Branding, Digital Work
Context
Bishnupur Mela is one of West Bengal’s most celebrated cultural festivals, attracting thousands of visitors every year. For the 2020 edition, a comprehensive digital branding initiative was undertaken to promote the event, enhance its visual identity, and create a consistent communication experience across online and offline platforms. The campaign highlighted the rich heritage, art, culture, and traditions of Bishnupur while ensuring modern, engaging visual communication.
Objectives
- Create a distinctive and consistent visual identity for Bishnupur Mela 2020.
- Promote the festival through engaging digital and print creatives.
- Increase audience awareness and participation across social media platforms.
- Showcase the cultural heritage and artistic legacy of Bishnupur through compelling design.
- Deliver high-quality branding materials for seamless event communication.
What we did
We developed a complete creative branding solution for the festival, ensuring visual consistency across every marketing touchpoint.
- Creative campaign concept and art direction
- Social media posters and promotional creatives
- Event banners, flexes, and outdoor branding
- Certificates and official event collateral
- Digital advertisements and marketing graphics
- Visual identity design with consistent typography and color palette
- Event documentation and promotional assets
- Print-ready designs for festival branding and communication
